SMASH the Competition
the Right Way: The whole world was captivated by the Summer 2008 Olympic Games in Beijing, China. Out of the thousands of hours of TV coverage, a few key seconds caught Malcolm Out Loud's attention...
The finals of the 4x100m freestyle relay swim race. The American team pulled ahead by only 8/100th of a second and won the gold medal. That moment was truly exhilarating.
The extraordinary skills, determination, calm and focus the American swimmers demonstrated were a powerful inspiration: Why not apply that same approach to business? This had Malcolm Out Loud take a close look at why so many individuals and groups fail to reach the goals they set up for themselves.
So why the title?
The French swimming team's soundbite “The Americans? We’re going to smash them” made history and is a lesson to any individual or group about what winners are made of.
There is a misconception that you must be creative to have ideas. I’ve heard all the excuses in the world that prevent someone from having an idea. From the ‘I just can’t think in that way’ to the ‘I’m just not very creative’ type - some people insist they are void of ideas. ‘It’s not my area of expertise - how many times have you heard that? The truth of the matter is that everyone has ideas. In fact, you can’t help but to have ideas.
The most effective sustainable advantage for any company is to out brink-think their competition. More than branding, marketing and creative thinking, Thinking on the Brink showcases your overall ability to - not only solve problems - but force a positive result. Brink Thinking is a revolutionary book that challenges the way we think. Download Brink Thinking e-book chapters for free and receive ongoing chapters on a regular basis as they are released (coming soon).